In April 2024, we started the process of migrating our sustainability efforts to the Future Fit - Business framework. Future Fit is a not for profit (NfP), offering a Benchmark that includes both basic goals and 'positive pursuits' we can aim for and measure ourselves against. They are aligned with the UN Sustainable Development Goals (UNSDGs). You can find out more here.

While we prepare our first Future Fitness report to share, below you can read about what we're already doing to try and be a responsible, regenerative business.

  • Responsibly sourced fabric

    Our fabric is Global Organic Textile Standard (GOTS) certified, which provides you with a guarantee of the ethical status of the product; from harvesting of the raw organic cotton to its environmentally and socially responsible manufacturing into the fabric we use to make our garments. The printing process is conducted using non-toxic inks and water minimising technology, and importantly, staff are fairly paid and work in conditions that meet the key norms of the International Labour Organisation (ILO), the UN Guiding Principles on Business and Human Rights (UNGPs) and the Organisation for Economic Cooperation and Development (OECD).
    Find out more about GOTS here.


  • Keeping it local

    Being a 'made in New Zealand' business is super important to us. It means you can feel good knowing that you are supporting local kiwi makers who are paid fairly and working to produce garments we hope you love and wear for a long time. Doing things this way means our production costs are higher than if we manufactured offshore and this directly impacts our pricing.

    We want more people to understand about the cost of making locally . It’s an ongoing challenge for us, but we also feel good knowing we’re supporting other local businesses by keeping our production in New Zealand.

  • Proudly supporting women

    We’re strong & fiercely independent women and we love that we’re able to work alongside other local women who share similar values to create beautiful pieces for you to enjoy.

    Supporting women to be independent and do well gets us out of bed in the morning - so a heartfelt thanks for helping us make this possible.

  • It's a YES to slow fashion

    First and foremost, it's an accident if we are on trend! You won't find anything 'fast' about what we offer - everything is designed and made with simplicity of style and maximum colour explosion in mind (not what's currently 'in fashion'!).

    Our aim is that you'll be able to find fun ways to love and wear our products for years, across all seasons.

    We produce in small runs of product, and offer custom orders, to minimise production waste. It means we don't have sales very often as we don't have a huge volumes of stock on hand at any one point in time.

  • Considered production & components

    There will be change in this space in 2024, so keep an eye out!

    We are actively working at the moment to transition to sustainable components (such as cotton & elastic). So far we've transitioned cushion trim with new logo labels on order. We use alternatives to plastic wherever we can in the production process and with our own packaging.

    We order fabric in small batches and make our products in initial runs of 20 – 30 at a time. This means your garment is not mass produced and can’t be found everywhere! It also minimises product wastage.

    What off cuts we do have we either keep for our own small projects (such as scrunchies, headbands, hats or undies), or we give to other groups, small businesses and our local school. If you have a need for fabric scraps, get in touch we'd love to hear from you.

  • Low impact delivery

    We keep our customer packaging to a minimum. Inside you'll find your purchase wrapped in tissue, along with little else other than your packing slip and a postcard we hope you'll put on your fridge to brighten your day. No unnecessary extras included.

    All shipments are packed using recyclable materials in compostable mailer packs.